如何在中国销售高价食品

Marketing solution for selling high-class food in China.

Recently a company shakes the food market with an astonishing price on their Zongzi. (Zongzi (or simply zong) (Chinese: 粽子) is a traditional Chinese food, made of glutinous rice stuffed with different fillings and wrapped in bamboo or reed leaves. Source: wiki)

The company Shan Fang Yu Tea boasts that their Zongzi is produced according to the standards of ancient Chinese royal family. The filling inside the Zongzi is said to be the best fillings on the market. They are also sold along with other high-class wine or tea.
The cost of the Shan Fang Yu brand Zhongzi is at 300 Yuan, compared to the average cost of a regular Zhongzi at 3 Yuan,  100 times the cost!

I don’t think anybody will refuse this 99% profit margin. But how can we to get it? Don’t worry, here’s the map.

How to sell high class food in China?